MID-SEASON TOURISM UPDATE – 2025 Chaleur Region | July 2025
2025-07-29Summer is in full swing, and we’re excited to report very positive tourism momentum for our area. Here’s a snapshot of the key trends we’re seeing mid-season.
Increased Traffic at the Visitor Information Centre (VIC)
During the first two weeks of July 2025, the Chaleur Region VIC welcomed 17% more visitors compared to the same period in 2024. This growth reflects strong interest in our region and a continued commitment to excellent visitor service.
Short-Term Rentals on the Rise
According to AirDNA data (Airbnb & VRBO), room nights booked in the region rose by 18% from January to June 2025 compared to the same period last year. This trend shows both the growing popularity of short-term rentals and the increased demand for stays in our area.
Nightly Bookings Growth (AirDNA – Jan to June)
Month 2024 2025 Change
January 677 871 +22%
February 577 1007 +43%
March 683 886 +23%
April 960 1063 +10%
May 1327 1695 +22%
June 2429 2547 +5%
Total
Jan–June 6,653 8,069 +18%
Note: While short-term rentals are growing, they still represent only a portion of overall tourism activity. These figures should be considered alongside other indicators like accommodation stays, attraction visits, and VIC stats for a complete picture.
Regional and Provincial Trends
According to the NB Tourism Indicators (May 2025):
The Acadian Peninsula & Northern NB region, which includes Chaleur, saw a 4% increase compared to 2024.
Province-wide, a 4% decrease was recorded.
This positions our region as a provincial leader in tourism recovery and performance.
Looking Ahead
With growing attendance, longer stays, and rising visibility through our “Embrace the Vibe” campaign, the 2025 summer season is shaping up to be a strong one.
Thank you to everyone helping make the Chaleur Region successful!
Shirley de Silva, Director, Economic Development & Tourism, Chaleur Region