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En 2025, notre travail touristique dans la Région Chaleur est resté concentré sur un objectif économique concret : transformer les excursions d’une journée et le trafic de passage en séjours plus longs, ceux qui se traduisent par des hébergements plus remplis, des restaurants plus achalandés et une fréquentation plus régulière. Nous avons ouvert la saison en lançant la poussée estivale de Tourisme Chaleur à Belle Baie et en présentant un guide du visiteur repensé, conçu pour faciliter la planification partout dans la région. L’intention était simple : aider les voyageurs à aller au delà d’un seul arrêt, à découvrir plusieurs communautés et à se sentir en confiance pour convertir une visite d’un jour en itinéraire avec nuitée. Une campagne conçue pour soutenir des séjours plus longs   Notre marketing estival a mis l’accent sur le positionnement de Chaleur comme un endroit où établir sa base, et non comme un lieu où l’on ne fait que passer. L’image de marque Saisir le moment misait sur la construction de voyages, en aidant les visiteurs à relier des expériences, gastronomie, bord de l’eau, festivals, arts, sentiers, afin de créer un séjour qui se prolonge au-delà d’une simple traversée en voiture. Notre vidéo promotionnelle a dépassé les 100 000 vues. Ce que nous indiquaient les premiers signaux Les totaux pour l’ensemble de 2025 n’étaient pas disponibles au moment de la rédaction, mais les indicateurs de mi saison laissaient entrevoir une hausse de la demande. Le Centre d’information touristique a enregistré 17 pour cent de visiteurs de plus durant les deux premières semaines de juillet, comparativement à la même période en 2024. En bref, les dépenses totales étaient plus de 75 millions de dollar, une augmentation de 6,3% par rapport à 2024. Les hébergements ont atteint près de 13 millions, une augmentation de 10,6% par rapport à 2024 étant donné que les dépenses en nourriture et boissons ont atteint 23 millions avec une augmentions de 9,0%. Un calendrier estival conçu pour convertir l’intérêt en nuitées Le marketing crée de la notoriété, les événements la convertissent. En 2025, notre approche a consisté à empiler les fins de semaine avec des raisons de réserver une chambre, de planifier des repas au restaurant et d’explorer plus d’une communauté, afin de faire circuler les visiteurs dans la région tout en répartissant l’activité parmi les entreprises locales. Parmi les grands attraits de la saison : • Pow wow de la Première Nation Pabineau (du 4 au 6 juillet) : une importante fin de semaine culturelle comprenant une grande entrée et une invitation au public à découvrir chants, danses, kiosques et cérémonies mi kmaq. • Festival des Rameurs (du 6 au 13 juillet, Petit Rocher et Belle Baie) : une tradition bien établie de la Baie des Chaleurs qui attire habituellement des milliers de personnes au site d’arrivée de la Place des Rameurs. • Bathurst Hospitality Days (du 15 au 20 juillet) : l’un des plus grands rendez-vous récurrents de la région. Les documents historiques du festival mentionnent des foules moyennes de 25 000 à 30 000 personnes depuis sa relance. • Fêtes de rue du centre-ville (le 16 juillet et le 2 août) : une programmation gratuite en soirée dans les rues du centre-ville, conçue pour concentrer l’achalandage sur la rue Main, l’une liée aux Hospitality Days et l’autre planifiée pour la période de pointe estivale. • Blues d’la Baie (du 24 au 27 juillet) : présenté comme la dixième édition du festival, attirant les amateurs de blues à Petit Rocher et Belle Baie. • Belledune Community Days (fin juillet, début août) : une programmation familiale qui aide à répartir la fréquentation au-delà du pôle central. • Festival Chaleur Bantou (du 30 juillet au 3 août) : une première édition, multisite, à Bathurst ainsi qu’à Petit Rocher et Belle Baie, célébrant les cultures et diasporas africaines par la musique, la danse, la gastronomie et l’artisanat, ajoutant de nouvelles raisons de séjourner durant une période de forte demande à la fin juillet. • Célébrations du Tintamarre (du 10 au 15 août à Belle Baie ; le 16 août à Bathurst) : une montée de fierté acadienne à la mi-août qui ajoute de l’énergie et une effervescence appréciable. • Harvest Fest (le 20 septembre, Bathurst) : une activité de saison intermédiaire conçue pour prolonger l’économie touristique vers l’automne, incluant une exposition automobile associée décrite comme réunissant plus de 140 véhicules et plus de 100 Corvette. Le fil conducteur : chaque fin de semaine offrait non seulement un événement, mais une raison de construire un itinéraire plus complet, restaurants, centre-ville, temps au bord de l’eau et escapades qui ajoutent une nuit de plus. Au-delà de l’été : culture, sport et un détail identitaire facile à partager Bâtir une économie touristique à l’année nécessite des piliers qui fonctionnent en dehors des semaines estivales de pointe. En 2025, plusieurs développements ont renforcé l’argument hors saison : • La Maison des Arts a officiellement ouvert en octobre 2025 dans l’ancien presbytère de Belle Baie, secteur Petit Rocher, ajoutant des expositions et des ateliers pouvant stimuler la fréquentation durant les saisons intermédiaires et les fins de semaine pluvieuses. • À Bathurst, le retour du hockey junior élite a été présenté comme un attrait prévisible et récurrent avec l’annonce d’une franchise de la Maritime Hockey League, les Chaleur Lightning, qui joue au K.C. Irving Regional Centre. Un calendrier régulier amène des équipes visiteuses et des familles dans les hôtels et restaurants locaux tout au long de l’automne et de l’hiver. • Bathurst a aussi bénéficié d’un regain d’attention nationale lorsque McDonald’s Canada a souligné les 30 ans du McFlurry, en mentionnant Bathurst comme lieu de naissance du dessert, créé par le franchisé Ron McLellan en juin 1995. Pour le marketing de destination, c’est un détail petit, précis, unique, qui peut se transformer en partage sur les réseaux sociaux et en arrêt supplémentaire sur un itinéraire estival. L’aménagement des lieux porté par la communauté est demeuré une part du récit. Le Vieux Bureau de poste historique de la ville a célébré 140 ans, accompagné d’une campagne de financement visant des rénovations qui préservent un élément patrimonial et élargissent ses usages communautaires futurs. Automne et hiver : les sentiers comme moteur hors saison Les activités de plein air sont demeurées un levier clé de l’approche en saisons intermédiaires. Le club Chaleur VTT/ATV est présenté comme offrant plus de 400 km de sentiers, dont 280 km entretenus et accessibles en hiver, une raison concrète de visiter hors saison. Des randonnées organisées au calendrier incluaient un Poker Rally à Beresford (le 18 octobre 2025) et le Great Pumpkin Run (le 1er novembre 2025), combinant temps en sentier et activité sociale, ce qui peut inciter les participants d’un jour à rester tout un week end. À retenir En 2025, nos résultats n’ont pas été portés par un seul événement ou une seule campagne. Ils reflètent plutôt un ensemble coordonné, marketing, festivals, ouvertures culturelles, programmation sportive et loisirs en sentier, construit autour d’indicateurs que les entreprises locales suivent de près : davantage de visiteurs, des séjours plus longs et des dépenses mieux réparties dans l’ensemble de la Région Chaleur.

Bathurst, N.B., January 13, 2026 — On Monday, January 12, the Department of Economic Development and Tourism of the Chaleur Regional Service Commission (CRSC) held the Chaleur Tourism Forum at the Best Western Plus in Bathurst. The event brought together stakeholders and partners from the tourism sector to discuss issues, trends, and opportunities for tourism development in the Chaleur region. "The Chaleur Tourism Forum is an opportunity to connect and share ideas and visions, ensuring our region remains competitive, innovative, and attractive to visitors from here and far," said Shirley de Silva, Director of Economic Development and Tourism at the RSC. "By working together, we can build a stronger, more sustainable tourism industry, one that is better aligned with the realities of our region." The event was a success, attracting more than 50 people. Among the highlights of the Forum was a discussion with the Honorable Isabelle Thériault, Minister of Tourism, Heritage, and Culture. According to Minister Isabelle Thériault, "tourism plays an important role in New Brunswick’s economy and sense of pride, thanks to the people and communities behind every experience. With our new strategy, Fresh Perspective, we are aligning our resources and experiences to build a stronger, more sustainable tourism sector. By working together, we will grow tourism and strengthen New Brunswick’s place among Canada’s top destinations." Participants also had the opportunity to explore new approaches to tourism data collection, current tourism trends, and funding options available to support the growth of tourism businesses and initiatives. Through October 2025, tourism in the Chaleur region generated a total economic impact of more than over $75 million, an increase of 6.3% over 2024. The afternoon concluded with a panel discussion on tourism financing, held under the theme "Understand, Plan, and Succeed. “The session offered practical tools and actionable ideas ot help participants strengthen the sector’s vitality. About Tourism Chaleur Tourism Chaleur is the organization responsible for promoting and developing tourism in the Chaleur region. Its mission is to support local stakeholders, promote regional attractions, and contribute to the growth of tourism in the Chaleur region. For more details, visit www.tourismchaleur.ca.

In 2023, many businesses across the Chaleur Region took part in our survey, and one challenge clearly stood out: workforce retention. 👉 WHERE DO WE STAND TODAY? Imagine Chaleur is relaunching its survey for regional businesses to better align its economic development strategies with current realities. 🕒 It only takes a few minutes to contribute to concrete solutions tailored to our region. Survey link: https://www.surveymonkey.com/r/?sm=GxRjWW7cejAYBH46bPwkK_2BIaapfpUp9hyzpbolH2p8Q_3D

We’re recruiting non-voting volunteer members for the Chaleur Tourism Advisory Committee! We’re looking for people who: • Are open-minded and objective • Will put the interests of the Chaleur region first • Care about tourism and community development This is a volunteer advisory role where your input will help guide tourism decisions for our region. For more information, please contact Shirley de Silva: shirley.desilva@csrchaleurrsc.ca Please share with anyone who might be interested!  

The Events section of our tourism website Tourism Chaleur has been completely updated. To make searching easier, a calendar has been added so you can select specific dates, and everything is now divided into four categories: Festival/Events Cultural Sports BusinessHelp us showcase regional activities by adding your event using the form at the bottom of the section. It could be a comedy night, a music show, a provincial sports tournament, a national conference, and more. Check out the new section here: https://www.tourismechaleur.ca/en/events

This week, we pause to recognize the heart and hustle behind every small business. Each one represents more than just a company, it’s someone’s dream, built with long hours, courage, creativity, and community spirit.Small businesses are where innovation begins and where connections feel most personal. They’re the cafés that know your order by heart, the local makers who turn ideas into craft, and the service providers who go above and beyond because they care. We understand the journey - the challenges, the risks, and the incredible sense of purpose that comes from serving customers and community. We are deeply grateful for everyone who supports local enterprises. This Small Business Week, let’s celebrate not just success stories, but the persistence, teamwork, and passion that keep our communities strong. Special shout-out to Distillery New Brunswick for winning the “Foodie’s Choice Award” from Food & Beverage Atlantic for their amazing Vodka Lemonade! A true example of local creativity and excellence shining bright across our region. To every entrepreneur, maker, and dreamer - keep moving forward, keep building, and keep believing. In the photo: Nicolas Feillard, Jocelyne Hachey, Katherine Lanteigne, Shirley de Silva, and Pascal Frenette at the CBDC and Imagine Chaleur networking session.

The Chaleur Region is featured in Innovate Atlantic Canada. We are proud that Imagine Chaleur can help showcase the innovation and creativity that define our region and our people. This recognition strengthens the visibility of our local businesses and talent, helping to attract new opportunities for investment, partnerships, and tourism. Copies of the INNOVATE Atlantic Canada book will also be distributed by Global Village Publishing Inc to its innovation publishing partners, helping share the spirit of the Chaleur Region within their communities. Click here to view: https://drive.google.com/file/d/1lKRfgUNqGQhyf86GMv7Oca-193K4OjBB/view?usp=sharing

We are pleased to share Tourism New Brunswick’s new report “What We Heard” (July 2025), an important step toward New Brunswick’s new five-year tourism strategy.  For the Chaleur region, the findings echo what we know well. Our outdoor adventure, Acadian culture, and community spirit position us to grow as a true four-season destination and invite visitors to embrace the vibe. Key findings from the report:• Tourism’s impact: A $2.5B industry supporting more than 40,000 jobs. • Engaged residents: 91% say tourism strengthens the economy, and 82% take pride in showing the province to visitors. • Core strengths: Fundy, Hopewell Rocks, and our warm saltwater beaches remain iconic attractions. • Challenges: New Brunswick is still too often seen as a “pass-through province,” with calls for more variety, stronger infrastructure, and true four-season tourism. • Global trends: Travelers seek authentic, local, and sustainable experiences, while becoming more budget-conscious. Why it matters for Chaleur The report doesn’t single out specific regions, but many of its themes resonate strongly with what defines the Chaleur region: • Outdoor adventure — from snowmobiling and ATVs to paddling and fishing — is a natural strength for our communities. • Acadian culture and heritage are powerful assets, recognized as underused across the province. • Like elsewhere in New Brunswick, gaps in accommodation and infrastructure are barriers, but entrepreneurial energy and collaboration are driving new opportunities For the Chaleur region, these findings confirm our potential as a four-season destination where nature, culture, and authenticity come together. It’s an invitation to truly embrace the vibe. 👉 See the full report: https://drive.google.com/file/d/1pz0P_0Sahzw6urs06qNDqOx-IYWjSg4A/view?usp=sharing

Established in 2022, Imagine Chaleur is the economic development and tourism service of the Chaleur Regional Service Commission, offering bilingual services in English and French. Our job is simple: as a regional catalyst, we help communities, businesses, and partners get more done by reducing costs through a regional approach. We provide strategic focus for growth by complementing provincial and federal services; support investment-readiness and a healthy business community; advance workforce development and labour-force growth, including newcomer attraction and retention; and promote the region’s livability to workers, investors, and visitors. Investment attraction We back Opportunities NB by building regional value propositions, keeping site/asset and labour-market data current, assisting with investor visits, and coordinating so that projects land smoothly. Workforce With WorkingNB and partners, we convene the LMP Forum, develop a regional workforce plan, and support welcoming workplaces and retention initiatives. Day to day We connect businesses to the right programs (ONB, WorkingNB, ACOA, CBDC), line up partners to fill gaps, encourage solid HR, skills assessment, succession planning, conduct research and reports, making services easier to navigate with more traction. Tourism With Provincial Tourism and local partners, we focus on experience development, destination marketing, visitor servicing, and new products that build pride of place, visitation, and economic impact. What we’re not We don’t provide loans or guarantees—we connect you to those who do. We also serve as GNB’s primary point of contact in the Chaleur Region for these mandates. If you’re working on something, lets talk. 

A heartfelt thank you to all who make it happen: hoteliers, festival organizers, restaurant owners, tour operators, volunteers, and everyone in between. Your passion brings our region to life. Let’s keep embracing the vibe and sharing it with the world! https://www.acadienouvelle.com/actualites/2025/08/01/la-region-chaleur-fait-le-plein-de-touristes-grace-au-quebec/

Summer is in full swing, and we’re excited to report very positive tourism momentum for our area. Here’s a snapshot of the key trends we’re seeing mid-season. Increased Traffic at the Visitor Information Centre (VIC) During the first two weeks of July 2025, the Chaleur Region VIC welcomed 17% more visitors compared to the same period in 2024. This growth reflects strong interest in our region and a continued commitment to excellent visitor service. Short-Term Rentals on the Rise According to AirDNA data (Airbnb & VRBO), room nights booked in the region rose by 18% from January to June 2025 compared to the same period last year. This trend shows both the growing popularity of short-term rentals and the increased demand for stays in our area. Nightly Bookings Growth (AirDNA – Jan to June) Month            2024      2025       Change January        677          871       +22% February       577        1007       +43% March            683        886       +23% April                960       1063       +10% May                1327       1695      +22% June               2429     2547        +5% Total Jan–June   6,653     8,069        +18% Note: While short-term rentals are growing, they still represent only a portion of overall tourism activity. These figures should be considered alongside other indicators like accommodation stays, attraction visits, and VIC stats for a complete picture. Regional and Provincial Trends According to the NB Tourism Indicators (May 2025): The Acadian Peninsula & Northern NB region, which includes Chaleur, saw a 4% increase compared to 2024. Province-wide, a 4% decrease was recorded. This positions our region as a provincial leader in tourism recovery and performance. Looking Ahead With growing attendance, longer stays, and rising visibility through our “Embrace the Vibe” campaign, the 2025 summer season is shaping up to be a strong one. Thank you to everyone helping make the Chaleur Region successful! Shirley de Silva, Director, Economic Development & Tourism, Chaleur Region

Festivals, local flavours, and an incomparable welcome await you! This summer, let yourself be carried away by the energy, warmth, and natural beauty of the Chaleur Region — a true gem of northeastern New Brunswick. With its beaches, coastal landscapes, vibrant Acadian culture, and a wide range of unforgettable events, the summer 2025 season promises to be exceptional. An Events Calendar for All Tastes Dive into the festive atmosphere that fills our communities all summer long: Festival des Rameurs -July 6–13 in Belle-Baie - A legendary rowboat crossing, family activities, and a living tradition for over 56 years.Children’s Art Festival - July 12 in Bathurst (La Promenade Waterfront) - Workshops, exhibits, and performances to spark creativity in the youngest minds.Hospitality Days - July 15–20 in Bathurst - Meet our people, discover our history, and feel the spirit of community.Blues d’la Baie Festival - July 24–27 in Belle-Baie - Seaside blues music, international artists, and an electrifying 10th edition under the Big Top.Belledune Days - July 26–August 2 in Belledune - A week of family festivities, games, and open-air shows.Block Party - July 16 in downtown Bathurst - Music, food trucks, and a festive urban vibe.Le tintamarre - August 10-15 in Belle-Baie and August 16th in Bathurst - Celebrations of Acadian PrideCanadian Junior Boys Golf Championship - August 11–15 at Gowan Brae Golf Club - High-caliber sport in a stunning setting.ClassikFest Chaleur - August 12 and 17th in Bathurst - Classic music festival at the Bathurst Heritage MuseumHarvest Festival - September 20 in Bathurst - Autumn market, local products, music, and crafts.Cranberry Festival - October 18–19 in Pokeshaw - A gourmet immersion around the region’s emblematic bay.New Attractions to Explore This Summer The visitor experience is enriched with new places to discover: • For-Rest Spa & Bistro Aura – Relaxation and fine dining in an enchanting new setting in Bathurst. • SonShine Délices – Artisan ice cream to enjoy with the family in Belle-Baie. • East Coast Adventure – Now offering kayak rentals in downtown Bathurst! • Sève et Saveurs – A local shop showcasing our finest artisanal products in Belle-Baie. A Destination on the RiseThe 2025 season promises to be dynamic! With an expected visitor increase of 8% to 10%, and the arrival of interprovincial groups, the Chaleur Region is standing out. Every visit directly supports the vitality of our local economy. Why Choose the Chaleur Region? • Peaceful and accessible beaches • A rich and vibrant Acadian culture • Unique events all season long • Local products to discover • A warm and human welcome — true to our name Ready for an unforgettable summer? • Explore our events • Discover our local flavours • Book your stay • Live the Chaleur Experience! www.tourismchaleur.ca

On May 21, the Chaleur Region’s business community came together under the Perspectives Series banner to confront one of our most urgent economic realities: business succession. Hosted over breakfast, the session was both candid and energizing. Owners, entrepreneurs, economic development partners, and regional stakeholders discussed what’s at stake as many of our businesses face generational transition. The message was clear: succession is not a future problem—it is a present priority. From Conversation to Action The Chaleur Region is home to businesses that are deeply woven into our social fabric—some operating for decades, family-run, and employing generations of locals. Yet, many of these business owners are nearing retirement without a clear plan for succession. As shared at the breakfast: • Over 76% of Canadian SMEs plan to exit within 10 years, representing $2 trillion in assets [CFIB]. • 64% of business owners do not have formal succession plans [MNP LLP]. • The risk of closures, job losses, and economic erosion is real, especially in rural and semi-urban regions like ours. In response, we continue to move forward with our Regional Social Media Awareness Campaign, inspired by the urgency highlighted on May 21, we are launching a social media awareness campaign on business succession—aimed at both current owners and the next generation of entrepreneurs.The campaign: • Highlights the human stories behind business transitions in the Chaleur Region • Encourages early planning among business owners • Showcases the opportunity for aspiring entrepreneurs to step into established businesses • Reinforce the value of continuity, both economic and community-based This campaign is a natural extension of the dialogue started at the Perspectives breakfast, and reflects our commitment to turning knowledge into momentum. Why This Matters Succession planning isn’t just a business issue—it’s a regional development priority. If we act now, we can: • Retain local jobs • Maintain essential goods and services • Foster new leadership while preserving local legacy • Strengthen investor and partner confidence in Chaleur’s economic sustainability Join the Movement We thank everyone who joined us on May 21 and invite all business owners, funders, and economic allies to stay involved as we bring this campaign to life. We believe that with shared effort and strategic visibility, the Chaleur Region can become a provincial leader in successful business transition and renewal. 🔗 Learn more at Imagine Chaleur or by calling 506-542-2688 ext 114

Meeting the Newcomers is a bilingual video series designed to foster awareness, empathy, and connection between newly arrived healthcare professionals and the rural communities of the Chaleur region. Released monthly, each short video features a healthcare worker sharing their story—their journey to the region, their motivation to serve, and their vision for building a life here. With subtitles in both French and English, the series ensures inclusive access for a broad audience and promotes intercultural understanding within the community.This initiative is the result of a collaborative partnership between Imagine Chaleur, the Vitalité Health Network, La Cave Média, and the New Brunswick Department of Health, which provides funding support. Each partner plays a complementary role: the Vitalité Health Network facilitates access to healthcare professionals and internal coordination; Imagine Chaleur manages the project, distributes the content, and leads community outreach; La Cave Média produces the video content; and the Department of Health supports the initiative through targeted healthcare workforce retention funding.The program addresses a critical challenge in rural areas: attracting and retaining skilled healthcare professionals while helping them integrate meaningfully into community life. Meeting the Newcomers helps bridge this gap by shining a light on the individuals behind the roles—humanizing healthcare workers and encouraging the public to see them as neighbours, colleagues, and engaged community members.Since the project’s launch, the videos have been shared on the Imagine Chaleur Facebook page, generating views, shares, and comments. Feedback gathered indicates that the featured professionals feel more recognized, while some members of the public express a greater understanding of their journeys. The bilingual format has been particularly effective in reaching both Francophone and Anglophone audiences, supporting accessible communication in New Brunswick’s officially bilingual context.This initiative illustrates the positive outcomes of intersectoral collaboration and shared responsibility. It reflects stronger coordination between partners, an inclusive approach to integration, and a meaningful contribution to the retention of healthcare professionals. The observable results—digital reach, community engagement, and testimonials—demonstrate how collaborative storytelling can support both regional economic development and essential public services.View: https://drive.google.com/file/d/1iOJDVE6Mk6gd_IylOQSBYZT4TWlbcN2H/view?usp=drive_link

During the Grand Entry at the Pabineau First Nation Pow-wow, veterans and members of the armed forces were honoured with deep respect. The ceremony highlighted that service extends beyond the uniform—it is rooted in spirit, leadership, and care for others.The celebration reflected core values of protection, responsibility, and honour, offering a powerful reminder of the many forms service can take within community life.

Le Nouveau-Brunswick a publié ses statistiques sur l’économie de la province en 2024. Ainsi, la croissance démographique poursuit sa lancée, la pénurie de main-d'œuvre s’atténue et la construction de logement est en plein essor, malgré des loyers qui restent élevés. Selon le rapport économique provincial, le PIB réel a augmenté de 1,8 % en 2024, en très légère hausse par rapport à 2023. Le ministre des Finances et du Conseil du Trésor, René Legacy, soutient dans un communiqué que les résultats sont encourageants, malgré des défis qui restent à relever. Une population toujours en croissance. La population de la province a atteint 854 355 habitants le 1er juillet 2024. Il s’agit d’une augmentation de 2,7 % par rapport à l’année précédente et de la troisième année consécutive où cette croissance démographique est supérieure à 2 %.Dans les quatre dernières années, la province a accueilli 70 923 nouveaux résidents. L’augmentation démographique s’explique par un solde migratoire international record, soit de 22 724 personnes en 2023-2024.Les migrations interprovinciales, quant à elles, continuent de ralentir. Après avoir accueilli 7897 personnes en 2021-2022, seulement 2803 personnes ont choisi de quitter leur province vers le Nouveau-Brunswick en 2023-2024, ce qui reste toutefois supérieur à toutes les années de la période 1983-2020. Il est à noter que l'immigration fait baisser l’âge moyen de la province pour une troisième année consécutive. Il est estimé à 44,2 ans. Croissance démographique Ville Variation annuelle (%) Moncton 5,3 Edmundston 4,2 Fredericton 3,1 Miramichi 2,7 Saint-Jean 2,4 Bathurst 2,2 Campbellton 2,0 Autre 1,0 Source : Statistique Canada et la province du N.-B. Malgré une tendance au vieillissement de la population depuis 2004, les niveaux records d’immigration et de migration interprovinciale des dernières années ont contribué à stabiliser le rythme du vieillissement de la population, note le rapport. Rappelons que la croissance démographique du Grand Moncton figure au 2e rang parmi les 10 régions métropolitaines au Canada qui affichent les taux d’accroissement démographique annuels les plus élevés. Un ralentissement démographique à venir.L’économiste à l’Université du Nouveau-Brunswick, Herb Emery, émet toutefois des réserves. Cette croissance démographique serait sur le point de ralentir. Nous savons déjà que ces statistiques sont dépassées et que le Nouveau-Brunswick devrait connaître la croissance la plus faible de toutes les provinces au cours de l’année à venir, affirme-t-il. Bien que l’augmentation de la population est attribuée en grande partie à l’immigration internationale, une part revient aussi à l’immigration interprovinciale, dont les données démographiques ne laissent pas présager un essor économique pour autant, soutient l’économiste. Une grande partie de cette immigration ne concerne pas la population en âge de travailler, explique-t-il. Il s’agit simplement de personnes qui souhaitent résider ici et qui disposent de sources de revenus telles que des pensions provenant d’ailleurs. Croissance de l’emploi, la pénurie s'amoindrit.Selon le rapport de la province, la pénurie de main-d’œuvre continue de s’atténuer, enregistrant une moyenne de 10 126 postes vacants au Nouveau-Brunswick, ce qui représente une baisse de 21,7 % par rapport à 2023. Ces postes vacants sont liés aux secteurs de la santé, l’assistance sociale, le commerce au détail et l’industrie manufacturière. Il s’agit d’un retour à des niveaux plus proches de ceux observés avant la pandémie, précise le rapport. Par ailleurs, l’emploi a augmenté de 2,9 %, soit un ajout de 11 400 postes. Au total, le niveau d’emploi a atteint le record de 400 000 postes, dont 338 100 postes à temps plein. Les secteurs de la construction et des transports sont responsables de la moitié des gains d’emploi. Participation au marché du travail par groupe d’âge 15 à 24 ans 25 à 54 ans 55 ans et plus 2023 66,8 % 88,0 % 31,7 % 2024 63,6 % 87,8 % 32,4 % Source : Statistique Canada et la province du N.-B. Toutefois, le taux d’activité des 15 à 24 ans et des 25 à 54 ans ont tous les deux diminué, tandis que la participation au marché du travail des personnes âgées de 55 ans et plus est en croissance. L’inflation ralentit, mais les loyers restent élevés L’inflation au Nouveau-Brunswick a ralenti de 2,2 % en 2024, comparativement à 3,6 % en 2023. Si les prix des aliments et de plusieurs produits ont baissé, le logement est la seule composante de l'Indice des prix à la consommation qui a connu une accélération. Ainsi, le loyer moyen a augmenté de 9,7 %, soit une hausse de 109 $, pour atteindre 1229 $ au Nouveau-Brunswick. On indique que les loyers les plus dispendieux sont à Fredericton et les plus bas sont à Campbellton. Loyer moyen par municipalité Ville Loyer moyen en 2024 Fredericton 1353 $ Moncton 1301 $ Saint-Jean 1136 $ Miramichi 1029 $ Bathurst 914 $ Edmundston 806 $ Campbellton 786 $ Source : SCHL et province du N.-B. On dénombre 3768 logements supplémentaires dans la province en 2024, ce qui porte le total de logements à 44 733, soit une hausse de 9,2 % par rapport à 2023. Environ 64 % de ce marché locatif est composé de logements à deux chambres à coucher. Le taux d'inoccupation des logements locatifs est passé à 2 % en 2024, contre 1,5 % en 2023 et ces taux ont augmenté dans tous les centres urbains, sauf à Fredericton, Miramichi et Edmundston. Avec des informations de CBC Marie-Emma Parenteau 

As the red and white flags wave proudly across the country, there's no better place to experience the spirit of Canada Day than right here in the Chaleur Region. Nestled between sea and forest, the Chaleur Region offers a uniquely vibrant way to mark July 1st where natural beauty meets rich cultural heritage. Our communities, from Pokeshaw  to Belledune, passing through Bathurst and Belle-Baie, come alive with local festivities, music, and the unmistakable warmth and hospitality. To those who are new to our region — welcome! Whether you're here for a short time or planting roots, we’re glad you’re part of our story. Canada Day is a perfect time to connect with neighbours, explore our local culture, and feel the pride of belonging.  Whether you're watching fireworks sparkle over the Bay of Chaleur, exploring our scenic trails and beaches, or sharing cupcakes at a local gathering, Canada Day here is about more than a birthday, it’s about belonging. At Imagine Chaleur, we celebrate not only our place within Canada but what makes our region distinct — our bilingual culture, deep-rooted resilience, and the entrepreneurial spirit shaping our future. As we continue to build a more connected and prosperous Chaleur, today reminds us of the power of community and the pride we share in calling this place home. Happy Canada Day! Shirley de Silva, Director, Economic Development and Tourism

Bathurst, June 16, 2025 - Artist and speaker Corneille was in Bathurst on Thursday, June 12, as part of an event organized by Imagine Chaleur. The aim of the event was to celebrate and highlight the contribution of newcomers working in the Chaleur region's healthcare sector. Held at Danny's Hotel & Suites, the summit brought together a host of professionals, many of whom were delighted to meet a childhood idol. Cornelius Nyungura, aka Corneille, addressed the audience with ease and humility. From the moment he took the stage, the internationally-renowned artist and humanitarian shared a unique perspective on identity, perseverance and belonging. He then spoke about the details of his personal journey as an immigrant, illustrating the importance of inclusion with concrete and touching examples: "We're all someone's stranger. I experienced this in Rwanda, because of a genocide that led me to live for some time in a refugee camp, but also in Montreal, during the ice storm. That time, I wasn't a refugee, but a volunteer. Although it's obviously not the same thing at all, seeing these families who had lost their pride and their assets while lying in an emergency shelter made me realize that no one is immune to this reality. Corneille shared the stage with Dr. France Desrosiers, CEO of Vitalité Health Network, who spoke of the importance of immigration in the health sector. She thanked the immigrant staff, pointing out that many services would have closed without their presence. Human resources specialist Rufina Ajalie then entertained the crowd with a variety of interactive activities highlighting the central role of immigration in today's society. To round off the initiative, two panel discussions, including the region's mayors and a First Nations representative, explored how integration and immigration can contribute to the growth of our communities. The event was a great success, with enthusiastic participation, as noted by Shirley de Silva, Director of Imagine Chaleur: "We are very proud of the positive response to this initiative. Through this event, our aim was to highlight the essential contribution of newcomers to the healthcare sector, while opening a dialogue on the conditions necessary for their full integration and professional fulfillment in the region. It was also about promoting inclusive growth by focusing on human potential as a lever for development."

Belle-Baie, Wednesday, June 4, 2025 - This afternoon, Chaleur Tourism launched the new 2025 summer tourism season before a crowd of guests who had gathered at the Auberge d'Anjou-Sūrya Café to celebrate the event. Guests also had the chance to appreciate the new, reinvented tourist guide. According to Shirley de Silva, Director of Economic Development and Tourism at the CRSC, "this guide is a true invitation to discover the very essence of our communities, to live authentic experiences and create memorable souvenirs. In short, to seize the moment," she added, referring to the guide's official slogan. Packed with breathtaking images, this guide showcases the Chaleur region's rich natural and cultural heritage: coastal landscapes, beaches, maritime flavors and local traditions are skilfully presented in bilingual magazine format. A detailed map listing a multitude of activities to discover is also included, along with integrated QR codes that provide access to complementary digital content. Thanks to these interactive tools, visitors can directly access the complete list of tourist attractions, events and even local stories via the Chaleur Tourism website. The occasion was also an opportunity to highlight the contribution of the establishment's new owners, Mathieu Côté and Mathilde Miller Ferri, who took over an existing business, in a nod to active entrepreneurship in the Chaleur region. "We are delighted to have them on board. Their vision and passion are certainly worthy of mention. They embody the new energy we want to bring to the region's economic and tourism potential," added Ms. de Silva.

Bathurst, May 21, 2025 - Imagine Chaleur organized a breakfast meeting on May 21 at the Best Western Plus in Bathurst, to discuss the topic of business succession. Several panelists were on hand to lead the event, which attracted both owner-managers thinking of selling their business and entrepreneurs looking for a business opportunity. "Takeover is an essential lever for ensuring the continuity of our entrepreneurial fabric. It's not just a matter of handing over a business, but of passing on know-how, a vision, and often, a whole local history. The aim of this event was to break down barriers, encourage encounters and stimulate concrete initiatives," emphasizes Shirley de Silva, Director of Imagine Chaleur. Building on the success of the first edition held in 2024, Imagine Chaleur decided to repeat the initiative this year with an enhanced panel. Among the guests was Lucie Rolland, business transfer advisor for the Centre de transfert d'entreprise du Québec (CTEQ), who emphasized the growing importance of entrepreneurship. "In 2022, the business transfer rate was 4.8%, with 9365 SMEs changing hands, representing an 11.8% increase over 2021. What's more, transferred companies have a survival rate of 80% after five years, compared with 57% for those newly created." Ms Rolland was joined by Denis Roy, Executive Director of CBDC Chaleur, Denis Boudreau, Senior Account Manager of the BDC Bathurst office, and Gilles Deveaux, Assurance and Accounting Services Partner for MNP's New Brunswick offices. Together, these experts enlightened participants on the issues, opportunities and best practices in business transfers.

Imagine Chaleur, together with the municipalities of Bathurst, Belle-Baie and Belledune, have commissioned a study of recent demographic trends and housing demand in response to a notable increase in housing demand since the start of COVID-19. This report offers an overview of demographic, housing data and insights to meet changing needs of residents in the region until 2046.DOWNLOAD PDF