Chaleur Tourism launches the new 2025 summer tourism season
2025-06-04Belle-Baie, Wednesday, June 4, 2025 - This afternoon, Chaleur Tourism launched the new 2025 summer tourism season before a crowd of guests who had gathered at the Auberge d'Anjou-Sūrya Café to celebrate the event. Guests also had the chance to appreciate the new, reinvented tourist guide.
According to Shirley de Silva, Director of Economic Development and Tourism at the CRSC, "this guide is a true invitation to discover the very essence of our communities, to live authentic experiences and create memorable souvenirs. In short, to seize the moment," she added, referring to the guide's official slogan.
Packed with breathtaking images, this guide showcases the Chaleur region's rich natural and cultural heritage: coastal landscapes, beaches, maritime flavors and local traditions are skilfully presented in bilingual magazine format. A detailed map listing a multitude of activities to discover is also included, along with integrated QR codes that provide access to complementary digital content. Thanks to these interactive tools, visitors can directly access the complete list of tourist attractions, events and even local stories via the Chaleur Tourism website.
The occasion was also an opportunity to highlight the contribution of the establishment's new owners, Mathieu Côté and Mathilde Miller Ferri, who took over an existing business, in a nod to active entrepreneurship in the Chaleur region.
"We are delighted to have them on board. Their vision and passion are certainly worthy of mention. They embody the new energy we want to bring to the region's economic and tourism potential," added Ms. de Silva.