Another successful edition for the Chaleur Tourism Forum!
2026-01-14Bathurst, N.B., January 13, 2026 — On Monday, January 12, the Department of Economic Development and Tourism of the Chaleur Regional Service Commission (CRSC) held the Chaleur Tourism Forum at the Best Western Plus in Bathurst. The event brought together stakeholders and partners from the tourism sector to discuss issues, trends, and opportunities for tourism development in the Chaleur region.
"The Chaleur Tourism Forum is an opportunity to connect and share ideas and visions, ensuring our region remains competitive, innovative, and attractive to visitors from here and far," said Shirley de Silva, Director of Economic Development and Tourism at the RSC. "By working together, we can build a stronger, more sustainable tourism industry, one that is better aligned with the realities of our region."
The event was a success, attracting more than 50 people. Among the highlights of the Forum was a discussion with the Honorable Isabelle Thériault, Minister of Tourism, Heritage, and Culture. According to Minister Isabelle Thériault, "tourism plays an important role in New Brunswick’s economy and sense of pride, thanks to the people and communities behind every experience. With our new strategy, Fresh Perspective, we are aligning our resources and experiences to build a stronger, more sustainable tourism sector. By working together, we will grow tourism and strengthen New Brunswick’s place among Canada’s top destinations."
Participants also had the opportunity to explore new approaches to tourism data collection, current tourism trends, and funding options available to support the growth of tourism businesses and initiatives. Through October 2025, tourism in the Chaleur region generated a total economic impact of more than over $75 million, an increase of 6.3% over 2024.
The afternoon concluded with a panel discussion on tourism financing, held under the theme "Understand, Plan, and Succeed. “The session offered practical tools and actionable ideas ot help participants strengthen the sector’s vitality.
About Tourism Chaleur
Tourism Chaleur is the organization responsible for promoting and developing tourism in the Chaleur region. Its mission is to support local stakeholders, promote regional attractions, and contribute to the growth of tourism in the Chaleur region. For more details, visit www.tourismchaleur.ca.