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Established in 2022, Imagine Chaleur is the economic development and tourism service of the Chaleur Regional Service Commission, offering bilingual services in English and French. Our job is simple: as a regional catalyst, we help communities, businesses, and partners get more done by reducing costs through a regional approach.

We provide strategic focus for growth by complementing provincial and federal services; support investment-readiness and a healthy business community; advance workforce development and labour-force growth, including newcomer attraction and retention; and promote the region’s livability to workers, investors, and visitors.

Investment attraction

We back Opportunities NB by building regional value propositions, keeping site/asset and labour-market data current, assisting with investor visits, and coordinating so that projects land smoothly.

Workforce

With WorkingNB and partners, we convene the LMP Forum, develop a regional workforce plan, and support welcoming workplaces and retention initiatives.

Day to day We connect businesses to the right programs (ONB, WorkingNB, ACOA, CBDC), line up partners to fill gaps, encourage solid HR, skills assessment, succession planning, conduct research and reports, making services easier to navigate with more traction.

Tourism

With Provincial Tourism and local partners, we focus on experience development, destination marketing, visitor servicing, and new products that build pride of place, visitation, and economic impact.

What we’re not

We don’t provide loans or guarantees—we connect you to those who do. We also serve as GNB’s primary point of contact in the Chaleur Region for these mandates.

If you’re working on something, lets talk.